March Book Club: Seth Godin's Unleashing the Ideavirus
CAGLCC's next book will feature world renown marketer and author Seth Godin's Unleashing the Ideavirus.
"Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads.
What's left? Seth Godin." -- Jay Levinson, author of Guerrilla Marketing
In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," Godin writes. "Ignite consumer networks and then get out of the way and let them talk."
Join us for a lively discussion at the home of one of our book club members on Capitol HIll.
Light refreshments will be served.
MONDAY, March 28, 7PM • Capitol Hill location
Note: When you RSVP, details on location will be sent to you.
Complimentary for CAGLCC Members • Non CAGLCC members, $15.00. SPACE IS LIMITED, SO RSVP TODAY.
CAGLCC members, please RSVP to Eileen Kessler.
Non-members must prepay before March 28, space permitting, using link below.