Daily Deal Marketing; from LivingSocial to GroupOn and Beyond ~ Business Matters Lunch

Explore the benefits, and learn how to avoid the pitfalls, of using daily deals as part of your company's marketing program through this panel discussion luncheon.

The top 5 reasons to attend this lunch

  • understand potential benefits and pitfalls of daily deal sales strategy
  • get ideas for structuring a deal to play to your strengths
  • learn strategies for negotiating a deal that is good for your business
  • find ways to prepare yourself and your staff to meet the increase in demand 
  • discover different online coupon companies so you can choose the one that's best for you 

Learn the ins & outs of marketing through daily deals to help your company grow. Attendees will get expert advice on how the process works, factors for success and how to capitalize on a daily deal for your long-term growth. Attendees also get a unique, insider’s perspective on the structure and motivation of daily deals companies so they can better understand how to choose a daily deal partner and negotiate the deal that is right for them.

Panelists:

Sharee Lawler is CEO of Collective Method, a DC-based company that offers strategy, marketing and operations consulting for small and local businesses. She is also a partner and editor of The Hill is Home, a blog about living and working in DC's Capitol Hill neighborhood. She serves on the board of the Capitol Hill Chamber of Commerce and holds an MBA from New York University.

Paul Dionne is Managing Director of Boss Rocket, which offers daily deals for small business. He is an active member of CAGLCC and BNI. Paul holds an MBA & a Master of Information Systems from Boston University

Paul Nonte is the VP Brand Development & Marketing at GoodTrueBeautiful, Inc. and is currently managing Smiling Bright, a business that thrives on daily deal marketing and has learned the best strategies for the most effective deals.

Moderator:

Jay Vilar is an international business development consultant and owner of Plan A Consulting, a development executive at the Washington Business Journal, on the Board of Directors for CAGLCC and the facilitator of the Chamber’s Thursday Morning MasterMind Group.
 

This event is Sponsored by: Sponsorship Still Available

THE DETAILS:

Host Location: Offices of Ackerman Brown PLLC • 1250 Connecticut Avenue NW • WDC

Lunch Catered by: Q Caterers 

Date: Friday, February 24

Time: 11:30 AM - 1:00 PM

Register: CAGLCC Members $20 / Non CAGLCC Members $45 / Joing today and save! www.caglcc.org/join • Register below

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